Whether you run a small eCommerce website or a video streaming platform, you won’t be able to make any bucks from it unless you have traffic. Big fishes like Amazon and eBay spend millions of dollars on their marketing to promote their websites, however, that’s not necessary. So, how do you make your website famous while sitting at home? Let’s find out!
You can make your website famous by advertising it on social media, marketing it through email by sending out newsletters, and making sure to add new content to your website regularly to help it rank higher on google search results. You can even ask social media influencers to promote your website and as a last resort, pay to be the first search result through Google’s Ads program.
Don’t worry; the paid advertising that we’ll discuss won’t ask you to spend a large portion of your money but instead will show how you can utilize your marketing budget effectively. So without further adieu, let’s understand the different ways to promote your website!
5 Ways To Make Your Website Famous
Did you recently make a fascinating and visually appealing website that has not been racking up clicks because you don’t know how to attract people to it? Well, here are some tips you can follow that will definitely amp up the popularity of your website:
1. Using Social Media
Social media is a great place to advertise your website. Millions of people have a habit of scrolling through Facebook or Twitter for no specific reason. Hence you can imagine how many people would get to know about your website if you post about it on any of the popular platforms or ask your close friends and family to share it with you.
Who knows, you might get lucky, and someone finds it exciting and shares it among his friends, and the cycle goes on and on! Here are some ways to make your website more popular on social media:
Do Not Post Everything
Another thing you should do is when you’re posting about, let’s say, your food website, you want to ensure that you don’t end up sharing the whole menu. List down a couple or more food items that would intrigue people to catch their attention, then refer them back to the website so they’re inclined to open it. Else they’ll just read everything from your post and never bother to open your webpage.
Visuals
You also want to make sure that you come up with appealing visuals when advertising. The best way to grab someone’s attention is by creating strong visuals that will throw people off their seats and make them more prone to opening your website. Also, advertise in the form of videos rather than pictures since research has proven that the former has been more effective.
Viral Marketing
Viral marketing is a great way to get a lot of attention quickly if you can harness it properly. Research what is currently popular and get advice from younger individuals familiar with social media platforms such as TikTok to see what might work for you.
Businesses can take advantage of social media challenges (think more like the Ice Bucket Challenge) to try and capture some attention. You can also see which type of content is going viral and try to copy it and tailor it to your business.
2. Content Marketing
Content marketing is another way to make your website more known to people through the process of Search Engine Optimization (SEO). This means that every website has an SEO ranking, and the higher the ranking is, the more chances it’ll come to the top results when people search for the things that the website offers.
To improve and maintain your website’s SEO ranking, you need to keep adding relevant content regularly to help it become more famous.
You can also link to other known sites by featuring them in your articles and letting them know you wrote about them. There’s a chance that they might share your blog out of goodwill, and this way, you’ll get advertised for free, not to forget about being handed a good reputation.
3. Email Marketing
This marketing technique consists of sending your current customers’ emails to increase your site’s awareness and potentially increasing its traffic by attracting new people to it. The email you send are of different types, such as welcome emails, newsletters, invite emails, and more.
Welcome Emails
Welcome emails serve the purpose of welcoming customers and encouraging them to try out the product on your website. You can use them to offer a trial or bonus on your website, which will prompt other users to explore your website as well.
Newsletter Emails
Newsletter emails highlight new products and services and also include articles, customer reviews, or even blogs. They are basically used to call a user to action to try out a product or just go through a piece of writing.
Don’t Overdo It
Just like these, you can send out promotional emails or survey emails that, in the end, might result in helping make your website more known to people. However, bear in mind that doesn’t mean you go out and buy email lists. Instead, use lead magnets that will make others opt to give you their email. Also, remember to not flood your audience’s inbox with emails if they’ve entrusted you with it.
4. Influencer Marketing
An influencer is someone who has the ability to influence other people’s choices and make them more inclined to buy a product or service they are promoting. Thus, you can collaborate with someone you know as an influencer, be it a friend or a social media wonder.
However, keep in mind that although a small influencer might market your product for free, mega influencers may charge you depending on their rate.
You will also need to keep track of your target audience. If you have a food website and the influencer you’re approaching to market your product is a gym freak whose Instagram account is spammed with workout videos, then that won’t go well.
5. Paid Advertising
If you feel like the methods above have been less or not effective at all, then you can advertise your website using the big bucks. Social media websites allow you to promote your website through their Ad plan. Facebook, for instance, asks you to tell them your budget and once you do, they tell you how much they would advertise for you and how many viewers would see your Ad.
Before you actually spend money on advertising, make sure to check if similar websites like yours or possibly your competitor have invested in paid advertising and whether or not they’re getting a good return on it. You will need to research online and see if spending hundreds of dollars would actually help promote your website.
| Platform | Users | Content/s That Performs Well |
| 2934 Million | Visual advertising along with current events and news | |
| 1440 Million | Good for influencers and shops that sell visual products. Art is quite frequent to market on Instagram | |
| 830 Million | Best for professional articles and videos | |
| 433 Million | Great for lifestyle posts, visual products, and creatives | |
| 238 Million | Optimal for real-time info such as a current event |
FAQs
Is Marketing Your Website Expensive?
Paying to market your website is one of the solutions you can implement if all other options run out. Otherwise, you can market your website for free if you’re willing to put in the hard work and effort. Spending money just makes that process faster and the more money you spend, the better marketing.
What’s The Best Social Media Platform To Use To Promote Your Website?
It depends on the type of website and what you’re offering on it. If you have a visual business such as selling art then Instagram and Pinterest seem like viable options. Professionals would want to use LinkedIn. Similarly, businesses going after young audiences would prefer TikTok.
Is It Worth Using Paid Advertising To Promote Your Website?
It can be, depending on your budget. It’s just one part of a good marketing strategy for promoting your website. If you have the money to spend in your budget and can set up a solid paid advertising plan, paid advertising can be beneficial
Conclusion
To sum it up, making your website famous requires a lot of hard work paired with determination. However, if you want to boost up the process of making your website famous, you can always spend money to market your website, which will guarantee people view your ads and give your site a visit.