How To Promote Your Website On Other Websites

Cross-promotion, promote your website on other websites, is an effective tool in any medium. The same applies to website management. This involves promoting your website through various channels like emails, social media, and blogs. It can even include websites that aren’t direct competitors.

Running a successful social media campaign can greatly help in promoting your website by attracting new audiences. Creating email listings, newsletters, and backlinks are effective ways to promote your website. Exposure from other websites can also boost your ranking on search engine algorithms.

These are some of the main methods of cross-promotion for website owners. These may sound simple, but they require skilled management. Doing any of these also needs a proper plan or roadmap Otherwise, you won’t be able to reap even a fraction of the benefits that are capable of. So how exactly are you supposed to go about this?

How To Run Cross-Promotion Campaigns For Your Website

Promoting your website on other websites involves a lot of nuance. The methods you use will differ based on the type of site you’re cross-promoting on.

Social Media

This is one of the most commonly used methods of promoting your website on other websites, and rightfully so. There are billions of users across these platforms and chances are there’s a majority segment of your niche’s audience in there as well. On top of that too though, running a successful social media campaign is almost entirely inexpensive!

How To Successfully Promote Your Website Through Social Media

There are two main things that go into this endeavor. First, you have to choose a set of social media, and create an attractive and informative business page there. Most social media such as Instagram accommodate this, and actively encourage you to promote your page to more eyeballs. Make sure to put relevant posts and a link to your website all over your page, before heading to the next step.

Now, get to promoting. Get into their advertisement programs, all major social media have one! What’s more, most of them work on a pay-per-click system, where you generally have to only pay for users that click on your promoted post (CTR), not just ones that view it. They not only help you maintain a manageable budget throughout this process but also give you more agency over how much and to what demographic you want your post to be promoted.

From the table above, we can also see that the click-through rate for these social networks is also quite static, and relatively high when you compare them to other forms of advertisement. This makes advertising and cross-promotion through social media an incredibly viable marketing strategy.

Email Listings

Another tried and tested marketing strategy for your website that utilizes other sites is email listings. These are not only easy to set up but also free of cost, in most cases. They are similar to newsletters, where your audience does not even need to have visited the website to sign up.

This allows you to set up email listings and sign people on before your website launches. You can do this by creating an effective social media campaign. Focus on encouraging people to sign up for your newsletter. Before you know it, you’ll have an audience and potential user base on day one. Neat, right? 

How To Successfully Promote Your Website Through Email Listings

You can utilize your email listings in a multitude of ways:

• Have a countdown for the launch of your website so that your audience remains aware
• Inform users every time a new piece of content gets released, so that you get the maximum amount of eyeballs every time you post
• Provide exclusive information regarding an event you could be hosting or changes coming to your website
• Send people promotional material or coupons to encourage even more users to sign up
• You can cross-promote other websites or products whose success you have a stake in or have formed a partnership with

With that said, you can even use email listing to promote an already existing or established website and help it grow. 

Backlinks

External links, or backlinks, are hyperlinks on other websites that lead to your own. These are a major factor in your website’s ranking on search algorithms because it is similar to a vote of confidence from other websites. 

Getting backlinks from other reputable websites, especially those with high website authority and high traffic, can work similarly to any other collaborative promotional campaign. 

You simply identify a website that has a similar enough audience to yours, but does not directly compete with you, and communicate with them to work out a mutually beneficial relationship. You can also earn backlinks by making quality content and being well reputable in your space.

Backlinks will not only increase your website’s ranking in various search engines’ results but will also attract large segments of your partner website’s audience, which will boost your website’s impressions even further.

However, keep in mind that some backlinks can potentially be toxic. Toxic backlinks are inorganic links meant to manipulate search engine algorithms. They are created to purposely lower your ranking. These could harm your reputation and position in search engine results. You must be mindful and remove any toxic backlinks you notice.

Website Authority

Website authority refers to a site’s ability to rank higher in organic search results within its market niche. When a website has a higher website authority, it is a strong indication that it is doing well in terms of ranking on search results. 

Therefore it is always advantageous to get a backlink from a website that has a high authority as these sites tend to get most of the traffic which might even visit your website. 

Outreach Marketing

This is when you reach out to or get noticed by other influential people or groups in your industry, and subsequently, have your content talked about or pushed by them. Similar to backlinks, this gives you access to both their audience as well as a more favorable position in search engine algorithms.

You can do this by engaging in the many online communities that are built around discussing the niche that your website targets and gaining the attention and trust of its members. This outreach also involves backlinks but is less overt in its execution. Gaining a positive reputation in the community comes foremost, and with that reputation, you can further network with influencers or similarly situated websites.

This can bring you an incredible amount of opportunities, such as being featured on rankings, reviews, or podcasts. This can bring a significant volume of brand awareness and, depending on the type of content you provide, can even land you sponsorships or partnerships from other brands.

Wrapping Up

There are a vast amount of ways where you can utilize other websites and platforms towards your end of promoting your website. The largest of these is making use of various social media, but the importance of creating an email listing, networking in your industry, and gaining the approval of and referral from various other websites cannot be understated.

FAQs

What Is The Difference Between Organic Rankings And Google Ads?

Organic rankings are based on how the algorithm deems a website to be preferable or not. The only method of gaining higher positions on organic listings is through SEO. Alternatively, Google Ads is a pay-per-click advertisement system that puts you in top positions in search results but labels your site as an Ad.

How Long Does SEO Take?

Search Engine Optimization is a never-ending process of improvements to your website, especially considering that the algorithm and its preferences are always changing. Staying on your toes is necessary to retain a favorable position.

Can Guest Blogging Help Your Website?

Having a guest blogger with a pre-established audience, or having your blogger guest write on a different website to their audience can be a great tool in gaining the attention of a similar audience and funneling traffic to your website.